Ben mulroney · 2025
Arash Asli
Founder and CEO, Yocale
Business made simple.
Fourteen years leading enterprise software businesses at Aptean. More than a decade bringing that technology to independent businesses through Yocale.
Silicon Valley Top 50 Startups, Yocale
Certified Management Consultant (CMC)
Who is Arash Asli?
Arash trained as an engineer and built his career inside enterprise software. Over fourteen years at Aptean he rose to Executive Vice President of Business Solutions and Strategic Alliances, running a $500 million portfolio of CRM, ERP and marketing automation products, turning a declining business unit around to 23 percent annual growth and taking the company's largest global division to profitability.
In 2013, with a senior executive career well established, he left to start Yocale from scratch. More than a decade later he still leads it as CEO, and the platform he built has become the foundation for a public company.
Alongside Yocale, he is Managing Partner of Arete Venture Capital Corporation, which has worked on more than $350 million in real estate development and construction. He has represented Canadian technology on trade missions and at investment forums from Australia to Dubai.
“
Running a business, especially a service-based business, is very tough. Our mission was to make that simple, to let business owners run their business rather than it running them.
Arash Asli, Founder and CEO, Yocale
Small businesses deserve the tools of big business.
Independent clinics, salons and practices compete for the same clients as large chains, without the systems that let large companies run efficiently. Arash spent fourteen years leading enterprise software businesses that served companies with $250 million to $3 billion in revenue, and saw firsthand how much of an advantage those systems create.
He founded Yocale in 2013 to give independent businesses that same advantage, with booking, payments, client records and marketing in one system built for their size and budget.
Yocale is business made simple, at scale.
One system
Bookings, payments, invoicing, memberships, client records and compliance in a single platform built for independent businesses.
Built alongside owners
More than a decade of development with the clinics, salons and practices that use it every day, across more than 20 countries.
Launched a public company
In 2026, Yocale’s beauty and wellness business spun out as Yocale.ai Inc. and listed on the Canadian Securities Exchange.
The right people get you the right people.
The principles Arash has shared in Fast Company and in his talk on hiring at a global family office summit in Dubai.
01
Hire intentionally
02
Lead with purpose
03
Build culture through trust
04
Invest in resilience
Track record
$500M
software portfolio led as Executive Vice President at Aptean
20+
countries where Yocale serves businesses
C$50M
approximate market value of the Yocale.ai spin-out
$350M+
in real estate development through Arete Venture Capital
2026
Yocale's beauty and wellness business spun out as Yocale.ai Inc. and listed on the Canadian Securities Exchange.
2025
Represented Yocale on the Team Canada Trade Mission to Australia, and was selected to represent Canada at GITEX Global in Dubai.
2023
Yocale selected for the Canadian Technology Accelerator in the United Kingdom. Arash joined the Fast Company Executive Board.
2022
Yocale selected for the Canadian Technology Accelerator in Silicon Valley. Presented at the Ritossa Global Family Office Investment Summit in Dubai.
2018
Yocale became an official Reserve with Google partner as the service launched in Canada.
2013
Founded Yocale after fourteen years at Aptean, and was named to Business in Vancouver's Top Forty Under 40.
“
For me, it's taking care of the people first and foremost. Because without people, you don't have anything.
Arash Asli
Insights
Linkedin post · 2025
Why Canada must cut its shipping costs
Yocale · 2025
From the rink to the boardroom, leadership lessons from Arthur Griffiths
Fast Company · 2025
4 Powerful Pricing Tactics That Have Nothing to Do With Discounts
CNBC Arabia · 2025
AI and Responsible Innovation on CNBC Arabia
Fast Company · 2025
Leaders change, but leadership doesn't
Fast Company · 2024
How service businesses can leverage e-commerce strategies to sell time
Inc. · 2023
The source of critical soft skills for executive success
Linkedin post · 2023
Yocale selected for Canada’s UK Enterprise Software accelerator”
Made in CA · 2023
Yocale Empowering Small Business Owners To Grow and Succeed
Fast Company · 2023
Gaining an edge with AI-powered business management systems
The CEO Magazine · 2023
How this CEO is supporting small business owners to elevate their game
Yocale · 2022
Money Doesn’t Get You the Right People
CNBC Arabia · 2022
Tech trends and Startups on CNBC Arabia
Forbes · 2021
How The Pandemic Changed The Value Of Time Vs. Money
Forbes · 2019
How To Maintain Company Alignment In Your Growing Startup
“
You have to go and find those problems and get to the root cause. That's where the differentiation comes in.
Arash Asli